Location: Puerto Rico
A project from 2013 at DYASTUDIO our sister company in PR, this is a great example of branding success. Startup business owner approached our firm with the idea of a new swimwear line that embraced 'manhood'. The goal - to start a trend in Puerto Rico.
We created the brand with an icon to give it a personal and memorable identity, selected the perfect color palette for the product, established brand guidelines, developed the brand story, provided copywritting for the entire brand, designed business cards, and designed swimwear.
The results: GROWTH! Capitán now has their lines 3 stores across country including in the airport and continues to grow. Good branding = growth and success!
“Thanks to Eileen and Mariengie who helped me create my life-long dream of establishing my own company. The experience has been fulfilling and I am confident that Capitán will become a well-known brand thanks to the work they have put into my brand. In other words, if it weren’t for you, my dream would still be an idea and not a reality! THANK YOU GUYS ON BEING PART OF CAPITÁN’s VOYAGE!!”
— Gustavo Díaz, CEO of Capitán Swimwear